Founded in 1994, Zhejiang Lily Underwear Group is a large-scale, integrated lingerie enterprise encompassing R&D, design, production, and sales. The Group operates four production bases: Zhejiang Lilai Underwear Co., Ltd., Jiangsu Lily Underwear Co., Ltd., Myanmar Lily Garment Co., Ltd., and Lily (Cambodia) Co., Ltd. Its portfolio includes four lingerie brands — Lily, Lily Youai, Aishita, and JU ACTIVE — with over 1,000 branded retail stores across China.As a recognized industry leader, the company has participated in setting national standards for China's textile and lingerie industry. It holds designations as a "National High-Tech Enterprise" and "Key Advantage Enterprise," and serves as Vice President of the China Lingerie Industry Association.Lily Group employs over 4,500 people and produces a full range of lingerie products, including bras, panties, seasonal underwear, loungewear, swimwear, camisoles, shapewear, yoga wear, and women's apparel — with annual output exceeding 30 million pieces. Products are exported to Europe, the United States, and other global markets. The company has adopted advanced production equipment and systems, including Gerber cutting systems (USA), Asahi Kasei "AGMS" CAD development systems (Japan), Browzwear 3D intelligent super-marking, Brother sewing machines (Japan), and intelligent hanging production lines. It holds certifications including ISO 9001, ISO 14001, OCS, GOTS, GRS, and BSCI. In 2021, the company was designated a "Smart Manufacturing Demonstration Enterprise" and has consistently received government honors such as "Top 100 Taxpayer," "Top 20 Industrial Taxpayer," "Municipal Key Advantage Enterprise," "Informatization Pilot Enterprise," "Contract & Credit Honoring Enterprise," "Zhejiang AAA Industrial & Commercial Credit Enterprise," and "Zhejiang AAA Tax Credit Enterprise." Its "Lily Bra" has been recognized as a "Zhejiang Famous Brand Product," and the Lily trademark as a "Zhejiang Famous Trademark." Its domestic brands "Lily" and "Aishita" have been awarded "Outstanding Chain Brand in China's Lingerie Industry" and "Outstanding New Business Brand" by the Underwear Committee of the China Textile Commerce Association, and "Strategic Partner" by China Underwear Network. Lily Group was also honored with the "Retail Excellence Enterprise" award. The company maintains a "Provincial High-Tech Enterprise R&D Center" dedicated to ongoing innovation in lingerie products and technologies.As a comprehensive enterprise with a global vision, Lily Group proactively pursues an internationalization strategy. It regularly exhibits at the world's leading lingerie trade shows in Paris and New York, remaining focused on independent innovation and R&D in the lingerie sector. Driven by a commitment to meeting domestic and international market demands, the company has achieved industry-leading comprehensive competitiveness and brand influence. Specialization breeds expertise; quality endures. Lily Group has established long-term partnerships with renowned international lingerie brands such as Victoria's Secret, H&M, Etam, and Disney, and has received "Outstanding Supply Chain Management Pioneer" awards from multiple European and American clients.Lily Group pursues quality and upholds integrity. The company remains dedicated to manufacturing, technological innovation, and talent development, continuously strengthening its foundations. In recent years, guided by its philosophy of "Brand, Innovation, Efficiency," Lily Group has seized opportunities in intelligent and digital transformation, steadily improving operational quality and efficiency to achieve high-quality growth. Looking ahead, Lily Group will continue to accelerate industrial integration and product innovation, driving strategic transformation and injecting new momentum for healthy, sustainable development.